1). Complete Audit
We begin by working with your leadership team to audit your current iGaming or crypto platform. This includes reviewing your traffic sources, GEO coverage, conversion funnel, compliance requirements, available marketing resources, and existing technology stack.

2). Develop Pro Forma
Based on your core business fundamentals, we create a detailed pro-forma outlining the media plan we will deploy for your brand. This includes budget allocation, acquisition strategy, retargeting flows, brand campaigns, and custom partner-focused initiatives.

3). Create Ad Accounts
Once the strategy is aligned with your growth goals, we set up and structure your advertising accounts across key channels. We also integrate tracking, analytics, and attribution systems directly with your website, CRM, and performance dashboards.

4). Develop Media Plan
With accounts active, we build and launch your initial campaigns along with a full acquisition playbook. This includes top-of-funnel brand ads, targeted acquisition funnels, and partner-specific conversion paths to maximize player value.

5). Ongoing Campaign Optimizations
After launch, we deliver continuous optimization and monthly performance reporting. We refine creatives, targeting, budgets, and funnels in collaboration with your team and strategic partners to ensure consistent and scalable growth.