RESOURCES
The Media
Encyclopedia
Explore the terms and techniques used by the world’s most
sophisticated marketers
A
AOV
Average Order Volume
B
C
CAC
Customer Acquisition Costs
CBO
Campaign Budget Optimization
D
DSP
Demand Side Platform
DTC
Direct To Consumer
E
eCPM
Effective Cost Per Mille
F
G
H
I
IDX
Internet Data Exchange
J
K
L
LLA
Lookalike Audience
M
MLS
Multiple Listing Service
N
O
OTT
Over The Top
P
POS
Point of Sale
Q
R
ROAS
Return on Ad Spend
RTB
Real-Time Bidding
S
SOV
Share of Voice
SOW
Scope of Work
SSP
Supply-Side Platform
STR
Sell-Through Rate
T
TAM
Total Addressable Market
U
UGC
User Generated Content
UTM
Urchin Tracking Module